Specs
Overview:
I’m trying to a few things at once, so I am also looking to make each project very modular, and able to be released as quickly as possible.
Module 1:
Offer sequence management.
An admin panel that enables the admin to set up product sales pages that tie in with front-offer squeeze pages, that capture a name and email, and
also direct them into an “upsell”, or a selling process after they register. (more upsells after they but the product.)
Needs to be able to configure and split test the different sequence of offers, such as: Free Report —> (after email signup) —-> $79 Product…
OR
Say…$8 Audio CD (Free w/ Shipping Offer) ——> $99 Product….
To be able to test different prices, and sequences of different offers. Also potential to queue a certain offer once an offer is NOT accepted, making
it a tree…see launchtree.com and butterflymarketing.com accomplish similar goals.
Generally, the sequence for the user is:
See a page that has an offer. This could be an offer for a free report, or a free video they can watch once they enter their email and name into a
field.
After they enter their information, they will be added to the Aweber newsletter list. This will integrate with www.aweber.com
Upon filling out their name and email, the user is DIRECTLY sent to a page that lets them watch their free video.
In the case of a free report, the admin can allow them to download it via the web interface, or, they can be given an email with a link for them to
download the report from the website.
In either case, they will also be directed to an upsell, or sales page.
Example programs that manage offer sequences : Butteryflymarketing.com , LaunchTree.com
The system should be able to handle a variety of different offers, prices, and sequences of offers.
After a web visitor makes a purchase, they can also be directed to ANOTHER upsell page.
The program is a way for the admin to make introductory free offers, then manage the sequence of offers after the user has entered their “lead
information” (name and email) , or made an initial purchase.
There will need to be a default squeeze page, and also a default sales page, with elements that are editable using the admin panel. Example pages will
be provided, such as StrategicProfits.com, they have reports, and products…the pages are examples for the format, and the elements used.
Module 2:
Create publishing sites for either public consumption (on main page, or a sub-page or sub-directory, public, or in members area), that is a content
aggregator - see www.originalsignal.com My favorite design
www.alltop.com (popular one)
www.breitbart.com (packs a lot of info in a short space, want to borrow some ideas specifically regarding the pulldowns)
Essentially the interface should be similar to Google reader, so, adding a new blog to the aggregator format should be as easy as adding a new blog to
Google Reader, with the added information of where to display that blog on the page.
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Module 3 - Content Generation - Automated Directory Generation of optimized pages. Example program - Directory Generator. RSSGM
(Least priority in terms of release)
Allows user to generate automatically a number of pages based on keyword combinations….
Essentially taking of every combination of crossing two large keyword lists, then
making a page with those keywords for the title tag, URL, headers, and packing the site with saved results from previous relevant searches…
There will be various ways to make the content of these sites as the program develops - Pulling from blog feeds, twitter feeds, and potentially
archived search results, and other insertion of articles or other widgets.
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Ideally I’d like someone who is an artistic designer of UI, and also a front-end programmer. Back end programming is needed and that can be a
secondary role if needed.
Example programs - Butterflymarketing.com
launchtree.com
example design - for report promotional pages, and product promotional pages - strategicprofits.com